So, you want an influencer agent to represent you? It could be the dream! Someone to handle all your business, and work towards getting you paid more. Naturally, they take a commission based on all the paid work they get you but in the end, it works out for the best! It’s a system...
I’m going to bet that the majority of people reading have never heard of the Brave Browser. As the name suggests, it is a web browser like Chrome, Firefox or Edge. But unlike those browsers, Brave wants to re-invent the way audiences consume content online. Instead of just being a...
We read an article last week on Digiday about Influencer Agencies. It was called “Chasing Scale, Instagram Influencer Networks Cut Corners“, you can go read it but we’ll summarize it. It suggests that Influencer agencies force their roster of creators to engage with...
Elle Darby vs the White Moose Cafe… where do we even start with this drama? I suppose at the beginning but let’s do it quickly because it’s almost old news. On January 16, The White Moose Cafe posted on Facebook how they were declining an opportunity emailed to them by a...
There will come a time in every content creators digital lives where a brand asks if you’re interested in creating sponsored content. You’ve spent months building and nurturing an audience and now you have an opportunity to make a little bit of cash from your passion...
Criticism. It’s a valuable part of our development. As kids, we’re provided with criticism from both parents and teachers: “You can do better, here’s how.” As adults, that feedback often comes from our jobs in the form of annual reviews and results. If...
How easy is it to become an Instagram influencer? Two months and $300. At least that’s what an American influencer marketing company was able to do. Over the course of two months, Mediakix created two different Instagram accounts and get paid work. The kicker? Neither account was...
Before there was a Home Depot (1978), Home Hardware (1964) and even Rona (1939), there was Canadian Tire (1922). Today, with 500 locations, they are one of the most recognizable brand names in Canada. #PaintWithPREMIER is an ongoing campaign bringing attention to their relaunched paint...
Do you want to know why I felt a desire to start Creator Hype? Because of posts like this: ‘I paid an influencer $20,000 and saw zero sales.‘ It’s not that the post is wrong because it’s not. That was their experience with influencer marketing. They tossed $20,000...
I was recently having lunch with a friend who works for a PR company. As we were chatting about content creators and brands, one of the things he brought up was the concept of influencer whitelists. I immediately knew what he was talking about and could only shake my head. For the...
