Creators love running contests. They’re easy to set up, they (seem to) get traffic, and they make you look (feel) influential. But in reality, contests are a waste of time and resources. In fact, at best, you’re reaching 22% of your audience, and they’re only responsible...
Ninja, aka Tyler Blevins, has been in the media a ton lately. First, it was niche gaming media when he became the Twitch user with the biggest subscriber count (which at the time was 50,000). Then, his live stream with Drake took over mainstream media for the record number of viewers...
Canada’s Ad Standards has released guidelines on influencer disclosure! It’s welcome news to an industry that has been running largely unchecked over the last 5 years. While Ad Standards is not a Canadian government agency, the Competition Bureau in Canada does listen to them...
Twitch has become the biggest platform for live streaming. While gaming dominates the platform, recent additions include Talk Shows, Creative and an IRL category. They’ve also added new ways for streamers to make money by opening an affiliate program with a relatively low barrier to...
When we last touched on the topic of Influencer Agencies, we shared a guide on how content creators can get an influencer agent. While the benefits of having an agent seem apparent, we wonder if there are any negatives to it. While we did speak with a couple content creators who are have...
Patreon was founded back in 2014 by a musician who wanted to make it easier for creatives to make a living thanks to their fans. Since then, tens of thousands of YouTubers, podcasters, and other creatives have flocked to the service. The concept is simple – you offer something to...
So, you want an influencer agent to represent you? It could be the dream! Someone to handle all your business, and work towards getting you paid more. Naturally, they take a commission based on all the paid work they get you but in the end, it works out for the best! It’s a system...
I’m going to bet that the majority of people reading have never heard of the Brave Browser. As the name suggests, it is a web browser like Chrome, Firefox or Edge. But unlike those browsers, Brave wants to re-invent the way audiences consume content online. Instead of just being a...
We read an article last week on Digiday about Influencer Agencies. It was called “Chasing Scale, Instagram Influencer Networks Cut Corners“, you can go read it but we’ll summarize it. It suggests that Influencer agencies force their roster of creators to engage with...
Elle Darby vs the White Moose Cafe… where do we even start with this drama? I suppose at the beginning but let’s do it quickly because it’s almost old news. On January 16, The White Moose Cafe posted on Facebook how they were declining an opportunity emailed to them by a...
