Before there was a Home Depot (1978), Home Hardware (1964) and even Rona (1939), there was Canadian Tire (1922). Today, with 500 locations, they are one of the most recognizable brand names in Canada. #PaintWithPREMIER is an ongoing campaign bringing attention to their relaunched paint...
Do you want to know why I felt a desire to start Creator Hype? Because of posts like this: ‘I paid an influencer $20,000 and saw zero sales.‘ It’s not that the post is wrong because it’s not. That was their experience with influencer marketing. They tossed $20,000...
I was recently having lunch with a friend who works for a PR company. As we were chatting about content creators and brands, one of the things he brought up was the concept of influencer whitelists. I immediately knew what he was talking about and could only shake my head. For the...
For Twitch Affiliates and Partners, your audience can support you for cheaper than usual! While you may already know about the Subtember subscriber push, there’s a new discount being offered by Twitch! This time it’s a 50% discount on Bits for your viewers! Let’s look at...
One of the fascinating things about the word ‘influencer’ is how people react to it and other content creator terms. When I first heard influencer being used to describe digital creators, I cringed. It felt like a dirty word from the very beginning. The concept that someone...
There are hundreds of influencer networks out there. They all promise the same thing: money for creators. Social Fabric is a US based influencer network. They are “a community where influencers collaborate and are paid to produce quality content for some of the largest brands in the...
One of the most important things about creating content online is finding your voice. Well, it used to be. Now, the most important thing about creating content seems to be ‘how you’re going to become an influencer’. In the influencer marketing gold rush, blogging is now...
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