Canada’s Ad Standards has released guidelines on influencer disclosure! It’s welcome news to an industry that has been running largely unchecked over the last 5 years. While Ad Standards is not a Canadian government agency, the Competition Bureau in Canada does listen to them...
There will come a time in every content creators digital lives where a brand asks if you’re interested in creating sponsored content. You’ve spent months building and nurturing an audience and now you have an opportunity to make a little bit of cash from your passion...
Criticism. It’s a valuable part of our development. As kids, we’re provided with criticism from both parents and teachers: “You can do better, here’s how.” As adults, that feedback often comes from our jobs in the form of annual reviews and results. If...
Before there was a Home Depot (1978), Home Hardware (1964) and even Rona (1939), there was Canadian Tire (1922). Today, with 500 locations, they are one of the most recognizable brand names in Canada. #PaintWithPREMIER is an ongoing campaign bringing attention to their relaunched paint...
