By now, every streamer who’s taking DMCA seriously has deleted their VODs and clips. Streamers who haven’t yet taken action will likely be in for a rude awakening (especially Partners who will be the likely targets of aggressive RIAA action). But deleting OLD content is only...
When we think about Twitch, two visions come to mind – a platform on the come up looking to be profitable, and the Amazon-owned money printing machine. But which vision is true? Is Twitch profitable, and if so, how profitable are they? Is Jeff Bezos buying new yachts every week on...
While what Twitch does with ads may not instantly be interesting to a streamer, anyone who wants to make this career should be paying attention! Twitch’s advertising pitch deck offers a lot of insight into the platform and the audiences that are growing here. With the massive growth...
Starting in 2021, Twitch will offer Partners exclusive stream tips to help grow and increase revenue. This new education will come in the form of a ‘new partner’ workshop and other activations. While I was initially under the impression this was exclusive to select Partners...
A couple of days ago, I posted an article detailing what I would love to see in for a Digital Twitchcon. A few days later, we’ve confirmed that Digital Twitchcon is set for Saturday, November 14th, 2020. The event will feature a lot of Twitchcon staples including Artist Alley, the...
Twitchcon was officially canceled back on June 18th. Despite that, I was starting to think about what a Virtual Twitchcon might look like as early as April – and that’s when the majority of the ideas in this post were written down. Realistically, major conventions will not be...
While everyone noticed when high profile streamers like Shroud, Timthetatman, and Pokimane signed deals to stream exclusively on Twitch, few have noticed the other group being signed – their future stars. Unlike the top talent, most of the streamers being signed are not recognizable...
When it comes to Twitch ads, streamers are fairly united in the belief that current implementations are bad. Whether it’s pre-rolls, unskippable 30-seconds, or just intrusive experiences that discourage people from exploring new channels. That’s further exacerbated by low...
I’m the kind of person that likes to analyze data… and Twitch has a ton of data points. But unfortunately, they don’t really share that amalgamated insight with creators. As such, I take it upon myself to regularly seek out information and deliver value. In this case...
There’s often a misconception that Twitch is a gold rush. This was especially true when Ninja experienced his meteoric rise to fame – and then reignited when he made his Mixer deal. But in reality, streaming can be a grind! A grind that involves hours of streaming, few people...
